1. When there are activities formulated for ensuring that promotions of new products and/or new services of an organization is done, it is known as marketing. The pricing of a new product and/or a new service is also involved in the marketing process. There is also distribution of a new product and/or a new service involved in the marketing process. There can be innovative ideas generated in marketing activities as well. There are special activities undertaken and implemented for ensuring that consumers can be kept satisfied by the offering of a specific product and/or service by an organization. There are exchanges facilitated by an organization through marketing activities by ensuring that there is a feeling of satisfaction by the consumer about the product bought and/or service availed. 2. There is taking of risks by an organization in marketing. There is also researching of the targeted market by an organization in marketing. There are also financial calculations done along with implementation of financing activities in marketing. There is also grading done in marketing. Then there is also storing done in case of marketing. There is transportation of products done in marketing. There is also selling as well as buying done in marketing. Exchanges have to be effectively generated by organizations for which every marketing activity has to be utilized and applied for achievement of every objective by the organization. 3. The concept of marketing implies that there has to be every possible attempt made by every organization to ensure that every need of every category of targeted customer is satiated. The concept also implies that every activity for satiating every category of customer has to be coordinated. In this way, there can be every target of the organization achieved. The importance of the marketing concept is present because there has to be sharing of important and required information with the organization. This information consists of the changing preferences as well as the customized wants of every targeted customer. Relationships of customers with organizations can be established by concentrating on the marketing concept.